Twitter Announces Media Campaign to Fight Fake News

CLIENT
Don’t Believe Every Tweet

FORMAT
press release

AUDIENCE

national journalists

GOALS
gain media coverage

DOWNLOAD
PDF (63 KB)

SAN FRANCISCO, California – Twitter, Inc. (NYSE : TWTR ) today announced the rollout of Don't Believe Every Tweet, a traditional media campaign that attempts to counteract the negative impact of false information spread on its network.

"Twitter is an amazing platform for communication that has literally changed the world," said Jack Dorsey, Twitter's CEO. "But in order for it to work right, people can’t get sucked into all the fake news and conspiracy theories so many of our users post."

The campaign centers around a series of television commercials targeted to reach those individuals most likely to believe and share fraudulent tweets. "It’s a simple reminder to be skeptical of everything you see on Twitter," said Dorsey, "because our users can put literally anything in a tweet."

In addition to the advertisements, which will begin airing on cable news networks this week, the campaign also includes a standalone website (dontbelieveeverytweet.com) where Twitter users can sign a pledge that they will no longer automatically believe every tweet in their feed.

Don't Believe Every Tweet will also reach its target audience through a dedicated Twitter account (@dontbelieveev) as well as a Facebook page (facebook.com/dontbelieveeverytweet) and an Instagram account (instagram.com/dontbelieveeverytweet).

The campaign's official hashtag is #dontbelieveeverytweet.

About Twitter, Inc. (NYSE: TWTR)
Twitter, Inc. is what's happening in the world and what people are talking about right now. On Twitter, live comes to life as conversations unfold, showing you all sides of the story. From breaking news and entertainment to sports, politics and everyday interests, when things happen in the world, they happen first on Twitter. Twitter is available in more than 40 languages around the world. The service can be accessed at twitter.com, on a variety of mobile devices and via SMS. For more information, visit about.twitter.com or follow @twitter. For information on how to download the Twitter and Periscope apps, visit twitter.com/ download and periscope.tv.

Contact
info@dontbelieveeverytweet.com